Triumph Motorcycles: A British Legacy Built for the World

What Kind of Bikes Triumph Makes

Triumph Motorcycles is one of the most versatile manufacturers in the two-wheeler world. From a streetfighter to a cruiser and a litre-class superbike to an adventure tourer, Triumph makes them all. Their lineup spans several distinct categories:

Modern Classics — The iconic Bonneville family, Speed Twin, and Thruxton sit at the heart of the brand, blending retro British styling with modern engineering.

Roadsters & Naked Bikes — The Street Triple and Speed Triple range deliver aggressive, performance-focused riding with cutting-edge electronics.

Adventure Touring — The Tiger series covers everything from city commuting to long-distance off-road exploration.

Off-Road & Motocross — Triumph's off-road range expanded following a strong debut season in motocross and enduro racing, where models like the TF 250-X and TF 450-E achieved competitive results in international and national championships.

Electric — The TXP series marks Triumph's entry into the youth-focused electric segment, featuring four models developed in collaboration with OSET.

Global Presence

First established in 1902, Triumph Motorcycles celebrated 120 years of motorcycle manufacture in 2022. For more than three decades, Triumph has been based in Hinckley, Leicestershire, and has produced iconic bikes that perfectly blend authentic design, character, charisma, and performance.

Record global sales of 141,683 motorcycles were delivered in Triumph's latest financial year (FY25: July 2024–June 2025), through a network of 950 dealers in 68 countries, confirming Triumph's position as the largest British motorcycle manufacturer. Triumph currently employs around 3,000 personnel worldwide and has subsidiary operations in the UK, North America, France, Germany, Spain, Italy, Japan, Sweden, Benelux, Brazil, China, and Thailand.

This figure represents a remarkable 136% growth in sales since 2019.

Triumph in India

India has become one of Triumph's most important markets globally. Triumph's initial India journey began in 2013 with the launch of 10 models spanning the Bonneville, Street, Speed, and Daytona ranges. The dealership network grew from just 14 outlets in 2017 to over 230 outlets in more than 200 towns by 2026.

The real turning point came with the Bajaj Auto partnership. Triumph partnered with Bajaj Auto to manufacture the Speed 400 and Scrambler 400 X at Bajaj's Chakan plant near Pune, aiming to bring significant sales numbers to Triumph — similar to how KTM's partnership with Bajaj propelled them to success in the Indian market.

Both Speed 400 and Scrambler 400 X were conceived and designed in Hinckley, UK, and feature an all-new engine with a six-speed gearbox, 40 PS peak power, and 37.5 Nm peak torque. The result was phenomenal — Triumph sold over 1 lakh motorcycles in just 2.5 years after launching the 400cc range.

A smart regulatory move has also helped. Triumph downsized engines to 350cc for the Indian market, which means an 18% GST rate instead of 40% for bikes above 350cc.

Manufacturing in India

The Triumph Speed 400 is primarily manufactured by Bajaj Auto at their Chakan plant in Pune, India, through a joint venture with Triumph Motorcycles. This facility serves as the global production hub, exporting to over 50 countries.

Triumph Motorcycles Ltd designs and engineers its motorcycles in the UK, while the 400cc series is exclusively manufactured by Bajaj in India. The 398cc single-cylinder engine is a Triumph-designed powerplant manufactured by Bajaj.

Beyond the Chakan plant, about 90% of motorcycles sold in India are assembled from Completely Knocked Down (CKD) kits at the Manesar plant. Triumph's global manufacturing footprint also includes its headquarters in Hinckley, UK, and two facilities in Thailand.

Technology & Research

Triumph has consistently invested in both road and race technology:

Advanced rider-focused technology on the 400cc range includes 43mm upside-down forks, traction control, ride-by-wire throttle, torque-assist clutch, and factory-fitted security.

On the racing front, since 2019, Triumph has provided race-tuned 765cc engines to the FIM Moto2 World Championship, setting 16 lap records and achieving the first 300 km/h top speed in the class.

Collaboration with Bajaj Auto also enables shared engineering, research, and manufacturing capabilities — giving Triumph access to one of the world's most cost-efficient and high-volume motorcycle development ecosystems.

Future Plans

The road ahead looks ambitious for Triumph. Triumph's 2026 lineup will include 33 new and updated models — its largest product offensive ever.

For India specifically, upcoming launches include the Bonneville 400 and Tiger Sport 800, expected to arrive in 2026 and 2027.

Globally, Triumph will introduce a new "Reserve My Triumph" feature for UK customers allowing online configuration and reservations with local dealership support, with expansion to Europe and other major markets planned for spring 2026.

Electric mobility is also firmly on the agenda, with the TXP range signalling that Triumph is serious about the next generation of riders — and the next generation of powertrains.

From a 120-year-old British heritage brand to a globally relevant motorcycle manufacturer with deep roots in India's fastest-growing market, Triumph's story is one of reinvention without losing identity.